The ultimate question (in business, that is)
November 29th, 2006
One important measure of a company’s growth prospects is how good their word of mouth is. The theory is that good growth and healthy profits come from creating positive word of mouth flowing from your customers.
Fred Reichheld, in his popular business book “The Ultimate Question” introduces the idea of a Net Promoter Score, or NPS. […]
One important measure of a company’s growth prospects is how good their word of mouth is. The theory is that good growth and healthy profits come from creating positive word of mouth flowing from your customers.
Fred Reichheld, in his popular business book “The Ultimate Question” introduces the idea of a Net Promoter Score, or NPS. […]
Posted by Andrew Erlichson
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