Views from Phanfare CEO and Co-founder Andrew Erlichson

Archive for November, 2006

Link The ultimate question (in business, that is)

One important measure of a company’s growth prospects is how good their word of mouth is. The theory is that good growth and healthy profits come from creating positive word of mouth flowing from your customers. Fred Reichheld, in his popular business book “The Ultimate Question” introduces the idea of a Net Promoter Score, or [...]

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