Phanfare now supports per-album RSS feeds, useful if you want put a particular album on a photo frame, versus have all your personal content appear.
Framechannel is based on RSS feeds. The process goes something like this. Buy a frame, follow the instructions for configuring with framechannel. Enter the appropriate RSS feed at Framechannel.com, either an album RSS feed or the feed for your whole Phanfare account. Watch the frame update automatically.