New version of Phanfare Photon – But it’s not all good
There is a new version of Phanfare Photon for the iPhone available in the app store. This version fixes the nasty bug where you get knocked offline because you created an album when your default music pref was null.
However, this version also removes our super cool image import flow and replaces it with the default image import picker. That picker forces you to import one image at a time and is much slower. You also can’t choose what album the image goes into.
We removed our custom import flow and associated user interface screen at Apple’s request. Apparently, their developer agreement changed and they no longer permit modifying that flow or allowing us to access the camera roll except through their interfaces.
While we understand the need to enforce standards and keep the platform stable, there is no doubt that Apple has failed to provide alternative methods that work as well as the ones developed by third parties, like ourselves.
It is our hope that Apple will eventually modify the rules to allow extension and customization such as we provided, or improve the native interfaces to provide the same interface. Until such time, any third party camera application for the iPhone can’t provide an experience that matches what Apple provides in their built in app.
Phanfare Photon synchronizes your media wirelessly to your iPhone and provides a full set of management and editing tools. Hence, it provides features and functionality unmatched by Apple’s built in app or their MobileMe service. But prohibiting us from modifying the camera to take photos as quickly as the built in camera app or allow fast import from the camera roll means that Phanfare Photon’s utility for capturing photos from the iPhone is somewhat limited.
This turns out not to be a huge deal for Phanfare customers, most of whom own digital SLRs and find that the iPhone is much more interesting as a multimedia display and management device than as a capture device.
We can’t possibly divine Apple’s motives for creating the set of rules that they did. The iPhone ecosystem is enormous and successful. There are over 100,000 apps. They could be trying to impede competitors to the built in iPhone experience, or they could be trying to keep the platform stable and not care what the impact is on camera apps. Unlike many out there, I think it is their right to do whatever they want with their platform.
If you don’t like what they are doing, let them know, because we have little say here. We try to follow the rules, support the platform and Apple ultimately decides what gets accepted into the app store.
It’s kind of funny, because the iPhone was a huge step forward for developers in opening up a mobile handset to third party development. Compare how open the platform is to what it was like under the old regime convincing Verizon that you wanted to go ‘on deck’ in their terrible ‘get it now’ experience. Walt Mossberg used to refer to Verizon and the other service providers as “the Soviet Ministries.”
And yet, as much as Apple broke new ground in opening up a mobile platform to developers, there is much left to be desired. For that, we may need to look to Android. Android is not competitive with the iPhone today, in my opinion, but for an app developer the platform is more open and updates can go out with no review. That’s a double edged sword. It means that developers can respond more quickly but it also means that consumers need to be more wary about destabilizing their phone by downloading an app.
We will see how it all plays out. Right now, it seems that Android is providing the open, cross hardware platform that will take longer to mature but may in fact be much larger than the more controlled Apple experience. Apple is very good at providing a strong paternal hand in crafting experiences that are seamless from end to end. The iPod and iTunes is a great example. But control by its very nature stifles innovation and drives up costs. There is a good chance that it will be Android that powers the majority of the smart phones in 5 years. If so, it will be another example where Apple led and then left open the door for someone else to be the market share leader with a lower cost solution that is more open, has a bigger ecosystem and more rough edges.






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