Phanfare Truly Gives up on Social Networking
It was nearly a year ago that our good friend Jefferson Graham at USA Today wrote that we had given up on social networking. At the time I thought it was a little premature since we left all the features in but just deprecated them a bit in favor of allowing people to share on the real social networks like Facebook and Twitter.
So it should come as no surprise to close Phanfare watchers that in a release scheduled for Thursday, May 13th, Phanfare is truly removing the Phanfare social networking features in favor of Phanfare Subsites, a simpler way to share.
If you read this blog for my incendiary views on mobile computing, this would be a good time to stop. But if you are customer who uses the Phanfare social network, read on.
Here are the changes you should expect as a Phanfare customer.
- Phanfare friends, family and groups features will be gone.
- All Phanfare customers (Premium as well as Pro) will now be able to create an unlimited number of subsites (you.phanfare.com/subsitename).
- We will provide web tools that will enable you to map your current friends, family and groups to Phanfare subsites and contact lists within our contact manager.
How this affects your audience of viewers
- Viewers will no longer be connected to you within Phanfare. Unless they also have their own Phanfare content, they no longer need to worry about remembering a Phanfare login.
- Viewers will come to your albums by clicking through email-based invitations that you send, or by navigating directly to your Phanfare site at you.phanfare.com.
- Viewers will no longer receive automatic notifications when you upload content.
How this affects your workflow
- When you create an album, you will publish it to your main site or to any subset of your subsites.
- After publishing the album, you will invite people to view.
Why this is a good thing
- The Phanfare social network never really caught on. Most of the viewers were confused by having to login to view.
- Phanfare customers were confused by the social networking features of Phanfare. They were never sure whether they had to click “friends and family” and make an album visible in order for friends to see it (they didn’t).
- This is much simpler. Now an album is either published to a Phanfare site, or it’s not.
- Subsites are more flexible and easier. You have as many as you like and it does not require a double-opt-in just to give the viewer access. Each subsite can have its own site password and its own drop box.
Gotchas
- Your old Phanfare social networking URL (albums.phanfare.com/you) will continue to work, but it will now redirect to you.phanfare.com. If you are one of those people who kept a different set of albums visible to “everyone” via the Phanfare social network, versus what you published to your Phanfare site, then the albums shown will change.
- You have to remember to send out a sharing invitation or your friends and family won’t know you added content.
For those who want to know more
- I blogged on how we came to this decision and the history of the Phanfare social network.
What’s not changing
- Our commitment to you to help you preserve, organize and share your photos and videos.
- The features that permit you to integrate with the other large social networks like Twitter and Facebook.
We will be in touch again next week to tell you how to migrate your existing Phanfare friends, family and group lists to Phanfare subsites. If you are confused or uncertain, send a message to our customer support team and we will work with you to make sure you know how it all works.





