In our recent customer survey, 67% of Phanfare customers reported carrying a smartphone, which we defined as a sophisticated cell phone with a required data plan, like a Blackberry or iPhone, that allows you to read email and surf the web from your phone.
That’s at least four times the world-wide average for smartphone adoption and points to Phanfare customers generally being better educated and having higher household incomes than the average consumer.
We asked Phanfare customers to tell us what type of smartphone they carry. The iPhone was more popular than the RIM Blackberry and Android devices combined, with 49% of Phanfare customers reporting they carry an iPhone. This does not even include the number of Phanfare customers who carry non-cellular iOS devices like the iPod Touch, or the iPad, which we excluded in our definition above.
Android and RIM Blackberry were tied at 20%. Palm WebOS (Pre) had a dismal 3%. Symbian barely registered at 1%, probably showing the US bias in our customer base.
Note that Windows Mobile is stuck in other. Windows Mobile deserves its own category but they have so little mindshare in our heads that when we created the survey, we forgot to add them as a named category!
Our intuition has been that the Phanfare demographic was the exact group of people who buy and like Apple’s high end products. This data would seem to confirm that, with the caveat that our bias toward supporting iOS might cause some self-selection in terms of who our customers are.
The iPhone is more than twice as popular as Android or RIM with the iPhone only available through AT&T in the US. Imagine what the statistics would be if there was a Verizon iPhone.