Views from Phanfare CEO and Co-founder Andrew Erlichson

Link The case for purpose-built devices

We all hear that Garmin is going to be disrupted by cell phones and be left with no business. Maybe that is true, but that day has not yet arrived for geocaching, a hobby of mine.
I went out geocaching today with my son. Geocaching is awesome. It combines three different activities that I love: hiking, [...]

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Link Garmin disrupted by the iPhone

The iPhone has GPS built in with maps from google. That probably has Garmin worrying, but the truth is that the iPhone does not work all that well for street by street driving directions that it is replacing a Nuvi for most road warriors or busy moms. The Garmin device is cheaper to own (no [...]

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