It’s official: Yahoo is a media company. Microsoft is a technology company
July 29th, 2009
When Tim Koogle ran Yahoo he was sure that Yahoo was a media company. He taught the company how to be a media company by creating Yahoo Directors and Yahoo Producers. He understood that his job was to capture an audience by entertaining them and make money by selling access to that audience to advertisers.
Terry [...]
When Tim Koogle ran Yahoo he was sure that Yahoo was a media company. He taught the company how to be a media company by creating Yahoo Directors and Yahoo Producers. He understood that his job was to capture an audience by entertaining them and make money by selling access to that audience to advertisers.
Terry [...]
Posted by Andrew Erlichson
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